With their puritanically designed backpacks, weekenders and day bags, the Berliner manufactory SARAH JOHANN emphasises the uniqueness of simplicity. Inspired by various currents of modernity, the studio concentrates on day bags and small leatherware for men and women which unites a common sensical approach to functionality with a high demand for design, quality and suitability for everyday use.
The reduced style represents a unifying element throughout the collection: all models are marked by a minimalistic design, clear, geometric forms and an easy, intuitive functionality. Loud combinations of colour are as absent as superfluous embellishments or decorative fittings. A choice of materials ranging from cotton through to virgin wool, nylon and leather is worked into the final products by hand in Berlin.
Born in Bremen, Sarah Johann founded her namesake Berliner studio in 2014 out of a personal passion for design and dressmaking. Every model is developed and made in Berlin. Central tenets are a high-grade technical assembly and the durability of the final products. The designer’s personal aspiration is to create a product which accompanies its future owner reliably through their day.